Lanefinder App
Improve Communication / Usability
Role// UX/UI design
Year// 2024
Overview
Destination Dalby is a non-profit organization focused on promoting local culture, nature, and talent. The organization serves as an event venue and a platform to showcase the historical and cultural significance of Dalby. Additionally, it operates a hotel and restaurant, further connecting visitors to the region’s heritage.
The objective of this project was to revamp Destination Dalby’s website to improve communication, usability, and branding. The new design needed to be simple, flexible, and scalable, ensuring that stakeholders could easily update and manage the website while maintaining a strong, cohesive identity.
Background
The previous Destination Dalby website lacked a clear information hierarchy and was difficult to navigate. This led to challenges in keeping visitors informed about upcoming events, historical insights, and available services.
Additionally, as a growing project, Destination Dalby required a digital presence that could evolve over time. The new design needed to:
Reflect the organization’s branding and mission.
Improve accessibility and user experience.
Provide an easy-to-use content management system for stakeholders.
Goals
Create a website structure that is visually aligned with the Destination Dalby brand.
Ensure the website is easy to navigate for both visitors and administrators.
Make key information—such as events, history, and local insights—more prominent.
Develop a scalable and flexible framework that can grow with the organization.
Problem
Every application process is different and there are many hurdles to overcome for both truck drivers as well as recruiters from the carriers side. There is an inherent problem in the industry with mistrust, badwill and job hopping. Sorting between good and bad applications/carriers is tedious and people get fed up from both sides trying to wheat out the bad apples.
My Impact
For this project I worked closely with one more designer (UI) and an app developer. My main focus was set on early analysis looking at pain-points and gain-points with our current users, competitor analysis looking at similar problem solving apps. Testing our ideas, creating wirefreams, mid-fidelity, high-fidelity screens and prototypes and testing our findings on users in our target group.
Research
Goals
Understand the needs and pain points of stakeholders managing the website.
Analyze competitor websites to identify best practices.
Gather insights on user behavior and expectations for event-based and cultural websites.
Methodologies
Competitor analysis: Reviewed similar cultural and tourism websites.
Workshops: Held sessions with stakeholders to gather insights and define priorities.
Design & Implementation
After analyzing research findings, we developed a new design framework that prioritizes clarity and accessibility.
Key Design Improvements
New Homepage Structure:
Introduced a visually engaging hero section with featured events.
Simplified navigation with clear categories for events, history, and local highlights.
Event Management & Updates:
Designed a dynamic event calendar that allows easy browsing of upcoming activities.
Implemented a streamlined CMS to enable quick updates.
Content Hierarchy & Accessibility:
Used a modular layout for different sections, ensuring consistency and readability.
Improved contrast and typography to enhance readability for all users.
Scalability & Flexibility:
Created reusable components so the website can expand as needed.
Ensured mobile responsiveness for a seamless experience across devices.
Results & Impact
Following the launch of the redesigned website, Destination Dalby experienced:
Increased engagement: 35% more page views on event listings.
Improved stakeholder efficiency: Admins could now update content faster and easier.
Key Takeaways
Simplicity is key: A clean and structured design improved both user experience and website management.
User-centric approach: Involving stakeholders and testing with real users helped refine the final design.
Scalability matters: The modular approach ensures the website can grow alongside the organization.
Conclusion
The redesigned Destination Dalby website successfully enhances communication, usability, and branding. By creating a structured and scalable platform, we ensured that both visitors and administrators have an improved experience. Moving forward, ongoing optimizations will ensure the site remains a valuable resource for the community and its cultural initiatives.